About Us
Baumatic covers all the areas of Kitchen and Home Appliances. Find what you need and, even better, find what you like.
Enzo Balestrazzi
Founder
The intuition of straight lines and angles, in their playful interaction become functional design that define the aesthetic and practical elements of the product. Baumatic appliances, striking masterpieces in every environment, yet subtle in design, are designed by people for people.
To be at ease with your surroundings, to be surprised by your kitchen every time you enter it is the reason why the design teams work so hard in setting new levels of pleasure for the eye.
Our lines of style accommodate reliable, user friendly and stunning technology. That is why the best retailers in so many parts of the world, from Europe to Australia, from the Middle East to the far away Asia, recommend Baumatic.
Our Brand History
Foundation Of Baumatic
After 15 years of experience in the home appliance and kitchen industry, Enzo Balestrazzi decides to turn his vision into reality, seeing a gap for beautiful, affordable appliances which seamlessly integrate into people’s lifestyles. Baumatic is founded.
1989Baumatic Piranha Fish
The now iconic Baumatic Piranha fish is added to the logo, signifying the brands aggressive and relentless approach to innovative product design.
1992Showroom in Czech Republic
Operations in central Europe start with the opening of a flagship showroom in Prague, Czech Republic.
1999First Sales in Australia & New Zealand
First sales outside of Europe commence in Australia & New Zealand through distributor partner agreements.
2002"Makeup for your kitchen"
Baumatic launches the “Makeup For Your Kitchen” range, including the worlds first pink and lilac ovens. Products are displayed in the shop window of Harrods together with an independent showroom on the 5th floor.
2003Subsidiaries in spain & germany
Operations in Europe are expanded with the acquisition of subsidiaries in Spain & Germany.
2004Dance partners
A partnership program is established with an Italian manufacturing and R&D firm specializing in the growing kitchen sector of induction technology.
Following the success of the “Makeup For Your Kitchen” range, Baumatic launches the “Dance Partners” a more modern and vibrant twist to the combination of color in kitchen appliances.
2005Hong Kong Showroom
Baumatic launches its Hong Kong showroom to cater to the growing markets in Asia.
A sponsorship program with The National Italian Chefs’ Team (NIC) is established with live cooking demonstrations booked at showrooms in key markets.
2006First TV advert in europe
A larger focus is placed on consumer marketing by airing the first TV advert in two European countries and sponsoring miss Czech Republic.
2007New manifacturing facility in guangdong province
New manufacturing facility established in Guangdong province and granted export license for the first built-in oven to be made in the P.R.C with CE approval.
Baumatic celebrates a milestone in its 1 millionth product sold in a total of 38 markets since the brands founding in 1989.
2009European Innovative Product Awards Winner
Winner of the Euorpean Innovative Product Awards
KuchenInnovation DES Jahres® for its built-in compact range of 45cm Steam oven, vacuum packer and blast chiller.
Launch of a new central 89,000 sq.ft logistics & distribution center in the UK.
2011"Ombra" range by Alberto Solari
Baumatic engages the architect Alberto Solari to design a new concept of appliances, the “Ombra” range is launched.
2012Anodized Steel Products
Continuing on the foundation of unique colors and materials in kitchen appliances, Baumatic launches a range of anodized steel products in gold, purple and black.
2013Launch of a new line of steam ovens
Launch of the new line up of freestanding superheated combination steam ovens. Bringing the technology from the premium built-in appliances to a more affordable and smaller countertop package.
2014Product advertisment extension to 6 TV channels in P.R.C
Tabletop steam range is extended to six TV sales channels in P.R.C reaching a new breakthrough for consumer exposure in the Chinese market.
2016Ho Chi Minh City Showroom
The new Ho Chi Minh City showroom is opened to cater to Vietnam’s growing housing development market.
2017T3 Retro Style steam oven
T3 Retro style steam oven is developed and adapted for social media users with an internal removable camera and Wi-Fi connection for uploading to social platforms.
2018Launch of Pro Cook model BCS674
Further development in steam cooking technology comes with the launch of the Pro Cook oven, model BCS674. A standard size 60cm oven with professional features such as super heated steam, dual cooking fans, stainless steel cavity and pre-set recipes.
2019Launch of Procook mini oven model BCS496
Pro Cook mini oven, model BCS496 is launched, taking the lessons from the larger version and being first to market with dual cooking fans to a 45cm oven package.
2022